How AI is Ushering in a New Era of Customer Expectations

November 21, 2024
2:00 pm AEDT

How AI is ushering in a new era of customer expectations.

Artificial intelligence (AI) is transforming the way brands interact with customers, and social media is pioneering this change. From automating responses to predicting customer behaviour, AI enables brands to provide faster, more personalised support across channels. Social media, once seen primarily as a marketing platform, is now emerging as a vital touchpoint for customer care, where AI’s role is only growing.

In this webinar, we’ll explore how AI is shaping the future of customer service by analysing vast amounts of social data in real time, detecting trends, and providing actionable insights that allow teams to move faster and more effectively. By automating routine tasks and improving response times, AI empowers brands to proactively solve issues, exceed customer expectations, and build loyalty at scale.

In partnership with

Speakers

Stephanie Wells
General Manager, APAC, Sprout Social

Stephanie Wells, General Manager at Sprout Social APAC, brings two decades of tech expertise spanning North America and the APAC region. Formerly at Salesforce, leading many sales teams, her passion lies in propelling businesses and helping them succeed. A dedicated advocate for DEI, Stephanie champions and mentors women in tech ensuring innovation knows no boundaries.

Meredith Aylward
Lead Solutions Engineer at Sprout Social

As a Lead Solution Engineer at Sprout for nearly six years, I specialize in guiding clients across various industries in refining their social media marketing strategies during the pre-sales cycle. My role focuses on helping prospects maximize efficiencies and leverage data enabling them to make informed decisions.

Before joining Sprout, I honed my skills at a hospitality marketing agency, where I led a team of account managers in developing social strategies for luxury hospitality clients. This experience equipped me with a deep understanding of the unique challenges in the sector, and a passion for delivering tailored solutions that drive success. With a blend of technical expertise and strategic insight, I am dedicated to helping clients navigate the evolving landscape of social media marketing.