Cultivating Community: The Role of Social Media in Unifying Community Experiences

August 29, 2024
12:30pm ET

Cultivating Community: The Role of Social Media in Unifying Community Experiences

Join our engaging panel session, "Cultivating Community: The Role of Social Media in Unifying Community Experiences," to explore the transformative power of social media in fostering strong, loyal customer communities. This discussion will focus on how to utilize social media platforms to build and maintain vibrant communities that enhance brand loyalty and position your brand as the top choice for customers. Our panel of experts will share insights and strategies on creating meaningful interactions

and connections within your social media networks, ensuring your brand not only meets but exceeds customer expectations. Learn how to turn social media engagement into a powerful tool for community building and brand advocacy. Don’t miss this opportunity to discover how to make your brand indispensable in the eyes of your customers through the unifying power of social media.

In partnership with

Speakers

Ana Nelson
Social Media Specialist, Airbnb

Ana Nelson, a professional with over 10 years of international experience in marketing and social media, currently serves as a Social Media Specialist at Airbnb, focusing on community management and engagement across Brazil, LATAM, and Global English markets. Beyond her role at Airbnb, Ana consults in marketing and sales for startups and is dedicated to providing career guidance to international students and newcomers in Canada. On LinkedIn, she shares practical insights on networking, entering the workforce, and mastering marketing essentials.

Neha Chitnis
Global Social Engagement Analyst, Hilton

Neha Chitnis is a social media marketing professional who has worked for major brands like Hilton, Nike, and Victoria’s Secret PINK. She specializes in community management and engagement but has worked in all different parts of the social sphere. Creating meaningful engagement is what makes Neha’s day.

Rachael Goulet

Director, Social Media, Sprout Social

Rachael has worked with Sprout Social as part of the social team for nearly eight years and currently serves as Director of Social Media. Having worked in social for a total of 13 years and being a user from the jump, the decision to join the Sprout Social team in 2016 was a very natural and meta move. From customer care, analytics, and social production to listening and business impact - Rachael has several responsibilities in her current role, where she and her team of 3 use the Sprout Social tool to make it all happen!