From Social Insights to Growth:

How Social Media Data is Helping Brands
Prioritize Growth.

From Social Insights to Growth:
How social data is helping brands prioritize growth opportunities.

As we approach the end of the year, it's time to reflect on growth and define our path for the next year. As many companies align their priorities to limited resources, it is more important than ever to let the data inform your decisions. Social data has the ability to provide direct insight into your customers' needs and wants, your brands' reputation and recognition, and your competitors' weaknesses.

In this session, business strategists, and marketing executives will share how they are using social media beyond the basics to inform their corporate strategies and complement other business intelligence.

In partnership with

Speakers

Peter Mertens
Director, Corporate Development at Sprout Social

Peter Mertens is the Director of Corporate Development at Sprout Social, a leading social media management platform. With extensive experience in strategic growth initiatives, mergers and acquisitions, and business development, Peter plays a pivotal role in driving the company’s expansion and market positioning. His expertise lies in identifying growth opportunities, fostering key partnerships, and overseeing integrations that align with Sprout Social's long-term vision. Prior to joining Sprout Social, Peter held key roles in corporate strategy and finance, where he honed his skills in navigating complex business landscapes.

Maggie Garcia
Director, Social Media at Salad and Go

Maggie Garcia is the Director of Social Media & Guest Experience at Salad and Go, a rapidly growing drive-thru salad chain. In her role, Maggie leads the development and execution of social media strategies, enhancing the brand's online presence and engagement. She also oversees guest experience initiatives, ensuring a seamless and positive interaction for customers across all touchpoints. With a strong background in digital marketing and customer service, Maggie is dedicated to building a loyal community around the brand. Her passion for innovation and customer-centric approaches has been instrumental in elevating Salad and Go's reputation in the fast-casual dining industry.

Garrett Kern
Vice President of Strategy & Culinary at Portillo's

Garrett Kern is the Vice President of Strategy & Culinary at Portillo's, a beloved restaurant chain known for its Chicago-style hot dogs, Italian beef, and other iconic menu offerings. In this role, Garrett leads the development of strategic initiatives that drive the brand’s growth, while also overseeing culinary innovation to ensure Portillo's menu remains fresh and appealing. His expertise blends long-term business planning with a deep passion for food, helping the company expand its footprint while staying true to its culinary roots. Garrett’s leadership has been key to shaping Portillo’s future in a competitive fast-casual dining landscape.

Kara Mjones
Head of Digital Marketing, Torchy's Tacos

Kara Mjones is the Head of Digital Marketing at Torchy's Tacos, where she leads the brand’s online presence and drives growth through innovative digital strategies. With a strong background in branding, analytics, sales, and data-driven marketing, Kara has played a key role in expanding Torchy’s Tacos’ digital footprint and engaging with its loyal customer base. Known for her creative approach to growth strategy and deep understanding of consumer behavior, she continues to elevate the brand’s identity in the competitive fast-casual dining industry.

Lauren Levinson
Social Media Manager, Lou Malnati’s & Tastes of Chicago

Lauren Levinson is the Social Media Manager for Lou Malnati's and Tastes of Chicago, two iconic brands that capture the heart of Chicago’s food scene. Lou Malnati’s, famous for its legendary deep-dish pizza, has locations in IL, AZ, IN, and WI, while Tastes of Chicago delivers these beloved Chicago flavors nationwide.
In her role, Lauren leads social strategy and influencer partnerships, crafting drool-worthy content and building meaningful relationships within the influencer space. Her work has been instrumental in growing the brands’ digital presence and cultivating a loyal, cult-like following, helping Lou Malnati’s and Tastes of Chicago become icons both in the Windy City and beyond.